Silence the Noise in An Already Crowded Funnel
- Sep 18
- 1 min read
AI is showing up in sales, but that doesn’t mean it’s showing up effectively.
This Forbes piece highlights what I’ve seen firsthand: the real challenge isn’t using AI. It’s getting it to reflect how your team actually sells.
That means:
• Teaching it your GTM strategy and customer journey
• Protecting your voice and tone to maintain customer trust
• Helping reps see it as support, not a replacement
When aligned, AI helps reps focus where it matters: deeper discovery, faster qualification, better engagement.
Otherwise, it’s just more noise in an already crowded funnel.
Article Referenced: https://www.forbes.com/sites/alisoncoleman/2025/05/30/overcome-the-challenges-of-adopting-ai-in-sales-and-boost-your-revenue/
Comments