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AI in Sales: Incredible When It Works

  • Sep 16
  • 1 min read

ree


AI can help sales teams achieve incredible efficiency, but no technology can replace the need for thoughtful human oversight. I read Jason Lemkin’s recent article about the importance of human-in-the-loop quality control in AI-powered sales, and the lesson is urgent. Even one careless detail, like getting an event date wrong, can instantly erode credibility with buyers. Automation may do a good job most of the time, but trust is built and lost in the details that matter most.



The best teams use AI strategically, combining its ability to scale outreach and analyze data with the intuition and judgment that only people bring. I challenge every sales leader to audit their own AI workflows with fresh eyes. Are you confident that the right balance exists in your process? Where do you see the most risk in letting automation run on autopilot?



If we want AI to become a real growth driver for sales, it deserves regular checkpoints and a culture that values operational discipline. Getting to good outcomes requires much more than the right tool. It requires a mindset that puts trust and quality above shortcuts.



What safeguards do you use to protect trust and accuracy in your sales outreach?



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